Kylie Jenner’s Makeup Routine: A Glam Guide from the Beauty Mogul Herself

Kylie Jenner is not just a reality TV star or social media influencer—she’s a global beauty icon. Creator of Kylie Cosmetics, she’s built an empire on lip kits, flawless glam, and style-making trends. But beneath the superficially smooth Instagram selfies and red carpet appearances lies a refreshingly no-frills makeup regimen that balances luxury with practicality.

Whether she’s doing full glam or rocking her “no-makeup makeup” days, Kylie’s beauty philosophy is all about accentuating natural features, experimenting with texture, and being loyal to her own personal style. Let’s take a step-by-step guide through her routine, using her latest tutorials and insider secrets.

Step 1: Skin Prep for a Flawless Canvas

Kylie starts off by applying an ample amount of moisturizer, often mixing it with bronzing or lighting drops to get a lit-up base. This composite step is not just hydrating, but also gives the skin an added subtle glow before even foundation application.

Her secret? Blending her own Kylie Cosmetics Skin Tint Blurring Elixir ($34) with a lightweight moisturizer. This blend gives her skin a hydrated, skin-like sheen that’s breathable and buildable.

Step 2: Conceal and Brighten

For under-eye concealment, Kylie uses a drugstore favorite—the Maybelline Instant Age Rewind Concealer ($13). She applies it heavily under her eyes and around the nose and then builds layers over it with her Power Plush Longwear Concealer ($28) from Kylie Cosmetics for added coverage and longevity.

Applying two concealers serves to brighten up the face without appearing cakey or heavy, she explains. She takes a step back and sets everything in place with her Kylie Cosmetics Foundation Brush ($32), which serves to smooth out the transition between products.

Step 3: Lips First—With a Twist

In a surprise move, Kylie usually starts her contour routine with lip liner—not just on her lips, but also on her nose. She uses the Rhode Peptide Lip Shape (shoutout to BFF Hailey Bieber) to define her pout and subtly contour the edges of her nose for a sculpted finish.

Her favorite lip combo includes:

• Lip Liner in “Coconut”
• Supple Kiss Glaze in “Nude Kiss”
• Matte Powder Lipstick in “Nude Mood”

This set creates her signature nude lip look—nourished, defined, and buffed.

Step 4: Blush and Bronze

Kylie’s blush action is not to be messed with. She uses her Hybrid Blush in “Pink Please,” a vibrant sorbet color, on her cheeks, as well as on the bridge of her nose and brow bones. This creates a young, sun-kissed flush that has become a hallmark of her summer styles.

For definition and warmth, she applies bronzer dust—”Almond” color—on her cheekbones, temples, and jawline. The result? Smooth but sculpted-looking skin that shines from every angle.

Step 5: Brows and Eyes

Brows are kept natural but groomed. Kylie uses the Kybrow Pencil in “Medium Brown” to fill in sparse areas, topped with a tinted or clear brow gel to keep it in place. She doesn’t opt for too sharp an arch, though, and instead goes for a fluffy, lifted look.

For eyeshadow, mauve and rusty hues from palettes like Makeup by Mario’s Master Mattes are her thing. She creates a soft cat-eye effect with dark shades at the outer corners, smudging softly for an almond-shaped, lifted eye.

A soft baby-wing liner and several coats of Kylash Volume Mascara ($25) finish the look, layering on outer lashes for a fluttery, wide-eyed effect.

Step 6: Final Touches and Faux Freckles

Kylie’s finishing touches are all about detail. She applies a spot of additional blush, re-lines her lips with Precision Pout Lip Liner ($19), and occasionally employs the same pencil to draw faux freckles along her nose—a playful wink at natural beauty trends.

A dab of gloss adds the ideal finishing touch to it all, giving her a soft-glam appearance that is polished but by no means heavy-handed.

What’s Kylie’s Routine About?

• High-low mixing: She’s not afraid to mix high-priced luxuries with low-budget staples.
• Multipurpose approaches: Lip liner for nose contouring? Blush on brow bones? Kylie’s morning is full of clever hacks.
• Skin-first approach: Her emphasis on hydration and luminosity means great makeup starts with great skin.

Final Thoughts

Kylie Jenner’s makeup routine is not just a beauty regimen—it’s an extension of her brand, creativity, and personal evolution as a style icon. Whether it’s capturing a GRWM video with daughter Stormi or preparing for a red carpet event, her approach is always the same: enhance, define, and glow.

And the best part? You don’t need to employ a glam squad to recreate. With a few choice products and a good dose of confidence, you can unlock your inner Kylie and make every day a glam day.