Starbucks’ Viral Bearista Cup Returns as 2025 Holiday Hit
Another Starbucks cold cup has gone viral. It’s called a “Bearista.” This latest holiday item has taken the Internet by storm. Once again, Starbucks has outdone itself. It was released as part of the much-anticipated 2025 Holiday Collection. The cup features a removable, three-dimensional bear head lid. This design makes an ordinary beverage holder into a fun and highly sought-after collectible.
Since its release, the cup became a global hit. It’s sold out in stores everywhere, creating excitement for collectors and casual buyers.
Launch of the Starbucks Bearista Cup
On November 6, 2025, Starbucks launched its Bearista cold cup. This is part of the brand’s 2025 holiday collection. The cold cup is a 20-ounce glass tumbler shaped like a teddy bear. It has a green beanie lid and a swirled green-and-white straw. It costs $29.95 and has quickly caught attention with its fun design and collectible charm.
The Bearista cup launched with Starbucks’ seasonal menu. This menu offers festive drinks such as the Iced Gingerbread Oatmilk Chai, Chestnut Praline Latte, and the much-loved Eggnog Latte, which returns by popular demand. But it was really this bear-shaped cup that took center stage
Viral Popularity and Immediate Sellouts
The Bearista cup sold out in most Starbucks stores within hours of its release. In the early morning, fans noticed baristas buying or reserving cups before the store opened. Fans shared videos of their new cups on TikTok and Instagram. Meanwhile, others were upset about being left out.
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The craze was such that even Starbucks had to issue a statement regarding the high demand. They apologized for the limited supply and would restock sometime in the future, though specific dates haven’t been given.
Restock Announcements and Fan Reactions
On December 7, 2025, Starbucks posted on Instagram. They teased a restock and said customers could try again on December 8 through the Starbucks app. The announcement fired up the excitement all over again, with fans flooding comment sections with messages like “OMG WHATTTT ???????????????.
The restock was just as competitive. Many customers said they struggled to get the cup before it sold out again. The scarcity has only added to the Bearista cup’s allure, making it a coveted holiday collectible.
Cultural Impact and Celebrity Endorsements
The Bearista cup became popular far beyond Starbucks. It even showed up in the Macy’s Thanksgiving Day Parade. Actors Mariska Hargitay and Christopher Meloni held the famous cup, making it part of today’s culture. They made a point rather evident: this little cup has become a pop culture phenomenon outside circles of coffee.
This places it alongside other collector frenzies, like the annual Red Cup Day. On this day, reusable red cups with holiday drinks are given out. Many people really like the Starbucks Bearista cup because of its unique design and limited availability.
Looking Ahead
Starbucks has hinted at more holiday merchandise coming soon. However, it’s unclear if Bearista cups will be restocked. After their success, the company will probably keep offering limited-edition items. This should help increase in-store visits and online sales.
For now, the Starbucks Bearista cup shows how a simple drinkware item can capture global interest. It combines design, rarity, and cultural timing into a viral hit. Starbucks may expand the Bearista series or keep it as a one-time collectible. Either way, this cup will have a special spot in holiday retail history.
